VDR is a premium Italian streetwear brand. For this project, I had a major hand in production and creative direction. Our aim was to give VDR a stronger edge in terms of image and social media presence. We also wanted to make the product come to life by producing engaging short form video content that not only showcased the clothes, but the models themselves in an interview series called “Humans of VDR”. Alongside the shoot, we’ve facilitated collaborations with an inclusive selection of influencers – from modest dressers, to fashion-forward men. Through these interviews and collaborations that extend beyond just selling products and feature a strong sense of individuality, we aimed to create resonance with the brand’s audience by tapping into their values, aspirations, and lifestyle.